The fashion industry is changing constantly. What is considered to be in fashion today, will not be considered the same the next day. This is why fashion designers have to continuously design new, refreshed items in order to keep fans interested in buying from them. When a fashion designer or a brand does not introduce new items frequently, they often find that the “rave” about their fashion collections wear off and soon people start to wear other brands. Women are not the only ones that are keeping up with fashion today, as men are also stepping up their game and becoming more interested in wearing the best brands, the latest fashion trends and utilizing the most powerful technology to help them keep comfortable in an active world.
Due to the fact that men are catching up to the world of fashion, many designers and labels are now turning their focus towards men as well. These labels are constantly competing with each other in order to bring better fashion items to the market that also offers men better functionality. Theory Clothing, one of the world’s leading fashion labels, have recently introduced a brand new collection of clothes that are specifically made for men. The announcement of these clothes is not just another launch by Theory, but rather a revolution by the brand itself. The label is almost 20 years old and they have been focusing on simple, yet stylish clothes for the past few years. This, however, may have caused the brand to come to a point where they realized they will have to up their game if they want to stay in the fashion industry and continue to be seen as a leader in the world of fashion.
The new range of clothes that were introduced by Theory( click here ) is called the “Neoteric” collection. The collection includes a selection of pants and jackets that are designed with a new type of fabric that were developed by the brand itself. The fabric, called “Neoteric”, is created in a Swiss mill and then used to produce the collection of fashion items included in this new range by the brand.
The material has been designed to be lightweight and to feature a two-way stretch. This provides the man with a comfortable fit that will not wear out. In addition to the lightweight feature, the material also features a technology called “3XDRY”. This built-in technology keeps the body cool and dry. Furthermore, the material is machine washable and will retain the original shape without wearing out from washing.
At the moment, the company only offers three different products made with this new type of material they developed. Some of these products, however, also come in different colors. The most popular choices are the neoteric trousers and the neoteric jackets. Both of these feature the “Neoteric” technology, comfortable fitting and the ability to stay wrinkle-free. The jackets come in two colors, being black and blue. The trousers, however, feature a larger selection of colors. In addition to these, a slim-fit jean made from this special material has also been announced by Theory.
The Mother of Pearl style aesthetics highlight exciting and bold prints with a touch of luxury. You get an instantly fresh and youthful look that will surely boost your casual or dress-down outfit. Maia Norman, the brand’s founder, is herself a lover of sports and fashionable, stylish flair. The influence of her long-time partner and famed artist Damien Hirst is quite evident in her deep connection to arts. This same connection also shows in each and every piece in the brand’s collections.
Mother of Pearl Design Aesthetics Up Close
The label introduces a wide array of clothing series from jumpers to tees to sweaters, coats, jackets, shift dresses, and so much more. The wearable fashion is the epitome of highly stylish and dramatic prints and color blends. Maia Norman and her right hand and fashion designer, Amy Powney, collaborate to create elaborate prints that are personally conceptualized and designed.
The unique signature of the Mother of Pearl pieces showcases a clash of vibrant palettes with bold and unique patterns. Juxtaposed masterpieces of prints, colors, and luxurious textiles are the heart and soul of the brand.
Artists and Mother of Pearl Clothing Lines
Different artists collaborate with the main designers of the label. Surreal floral prints, abstract designs, and other bold patterns are mainstays in the brand collection. Mother of Pearl boasts of its designs that capture the emotions and imagination, not just what the eyes can see. The wide range of prints includes photographs of different formations and even geometric and mathematical formulae.
The artistic signature shapes of the brand are widely highlighted in different pieces in the collection. Youthful and multi-colored selections include silk tees, pencil skirts, colorful leather parkas, and patch-pocket shirt dresses. The patterns are like cerebral graffiti, blending totally scientific shapes with the mundane.
Online Shopping with Mother of Pearl
Shoppers choose from various ways to get their hands on the latest clothing pieces and accessories from the up and coming brand. Year-round collections are available at the Mother of Pearl pop-up shop and online shopping center. Thus, customers have access to the collections regardless of time zone and location.
Opening the Accessory Branch
Mother of Pearl is undoubtedly growing in its collection and market base. The expansion of the brand to the accessory department is a solid proof. The label is now offering an assortment of handbags and footwear with the same fun and luxurious design aesthetics.
Slip-ons and sandals are mainstays in its footwear selection. There are also various handbags in the collection including totes, bucket backpacks, clutches, and cross body bags. The brand is offering brand new accessories and clothing pieces in its year-round collection. Series includes Spring Summer 2016, Pre Autumn 2016, Autumn Winter 2016, and Resort 2017.
Ready to wear to learn more style.
Mother of Pearl is a world of contrasts in its style aesthetics. A lot of the upcoming pieces highlight flowers and frills that perfectly blend sporty androgyny with the sweet and charming feminine look. You can be a trendsetter with this exciting and classy brand. See your choices now!